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Autobarn was founded in 1985 in Victoria, Australia, with the business driver providing specialists in automotive parts and accessories to consumers. The founders believed specialization was required to provide competition to the larger corporate organizations entering the automotive market as side ventures in department stores, service stations, and hardware stores. Autobarn has its headquarters in Albion Park, New South Wales, and with over 100 employees.
Automotive specialization proved so successful that by 1990 the Autobarn group had grown to 28 stores, trading under a consolidated corporate character, and retailing model.
With a business slogan of "We knOw how to get you there," they now operate in more than 135 stores throughout Australia, offering premium full-service retail automotive accessories.
Diversifying the business led to forays into the touring and 4 x 4 off-road market, automotive technologies, and even services on how to build your own working garage and tools with accessories. Every week they offer specials on a range of products, and they have a customer loyalty program called the Autobarn AutoClub, where you can obtain further discounts and prizes.
They have never strayed from what made them initially successful by providing expert auto advice with a friendly customer-first service approach. Potential franchisee opportunists are carefully screened with this business mantra in mind to ensure that the Autobarn brand will always be adhered to.
In 2012, Autobarn was bought by Metcash, but in June 2015, Autobarn was sold to the Burson Group Ltd, which are Australia's trade specialist wholesalers and distributors for aftermarket car parts. Autobarn remains Australian-owned and operated.