Automotive

Supercheap Auto catalogues

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Supercheap Auto catalogues

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Supercheap Auto Catalogue29/04/202109/05/2021

About Supercheap Auto

Supercheap Auto was founded in 1972 by a married couple - Reg and Hazel Rowe, and it is now recognised as one of Australia's premier automotive parts and accessories retail chains. Initially, the business model was devised to be an automotive associate, mail order business.

The business proved considerably successful, and by 1975, the business had reported revenues upwards of AUD 1.5 million. It was then expanded to include their first retail store, which was located in the suburbs of Brisbane, Queensland.

In early 1994, the family-owned business was managing and operating seven retail stores, when businessman Bob Thorn joined the business as its Director of Retail Operations. With Thorn's retail expertise, the number of stores increased to 15 within twelve months of his appointment, and Bob Thorn was promoted to General Manager of the entire retail business.

The business continued to grow over time, and in January 2006, there were over 200 operational stores, and nowadays, there are 300 stores both in Australia and New Zealand.

The product range that the Supercheap Auto business provides its customers, comprises over 10,000 assorted items available both in-store, and online. Supercheap Auto recognised an opportunity for post purchasing services, and after expanding into this market they become an industry leader in the aftermarket automotive accessories channel.

Supercheap Auto includes everything from automotive parts and accessories to general handyman items, power tools and equipment, and to basic marine accessory and motorbike products, such as:

• Exterior accessories
• Batteries
• Car care
• In-car stereo equipment
• Lighting and electrical
• Seat covers and interior associated accessories
• Oils, filters, and additives
• Outdoor Equipment and related accessories
• Hand tools and power tools
• Spare parts, pieces
• Auto Paint and panel
• Auto Performance