|Title||Start date||End date|
|BIG W Catalogue||13/05/2021||06/06/2021|
|BIG W Catalogue||13/05/2021||26/05/2021|
|BIG W Catalogue||29/04/2021||12/05/2021|
|BIG W Catalogue||15/04/2021||28/04/2021|
The BIG W brand is an Australian retail chain of department stores, which was established in provincial New South Wales back in 1963. The discount store company is a sub-division of The Woolworths Group, and currently operates over 180 stores. They employ more than 21,000 workers across both Australia and South East Asia.
The BIG W brand stocks clothing, fitness, health and beauty items, gardening tools and garden supplements, pet and pet food items, books, entertainment, furniture parts, snacks and food, and minor electrical appliances for the everyday household.
The very first BIG W store was opened in 1965, at the Newcastle shopping centre in Jesmond, and the original BIG W stores were full-line department stores, attempting to compete with both Myer and David Jones.
In early 1970, the BIG W brand name was discontinued, and the stores were all transformed to Woolworth Family centres, which had a broad range of general merchandise and a mid-sized supermarket food range. These Woolworth Family stores were eventually converted back to supermarkets in the early 1980s.
The BIG W brand name returned in 1976, with a new store opening in Tamworth. It was the first BIG W discount department store to open, using the operating model advertising 'discount department store' format.
Woolworths Limited further developed the BIG W brand to provide Australian shoppers with a broader range of general merchandise products, in a dedicated one-stop shop. The BIG W brand name reflects the mutual relationship it has with Woolworths Supermarkets, so the 'W' denotes Woolworths.
The separation of BIG W and Woolworths supermarkets was fundamentally completed by 1988, although some Woolworths Variety stores continued to operate into the early-to-mid 1990s.