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One of the first grocery stores to be branded as Foodland was in Glenelg South, Adelaide, Australia, in 1962. With over 95 stores (and growing), the Foodland supermarket retail brand is a house-hold name with all South Australians.
In 2004, the Foodland brand name was acquired by Metcash-owned IGA, however, the stores are all independently owned, and this is reflected in-store by their individual owner's business personalities and also by their locations.
Foodland operates a minority of their stores in the Northern Territory and New South Wales, though the majority of stores are predominantly located in South Australia. Foodland stores are local, independently owned retail supermarkets, that promote locally grown Australian produce. They are renowned for providing fresh local produce alongside a personalized service for all of their customers.
Foodland is so proud to stock local Australian produce, that they specifically will periodically check to see what local producers the major supermarket chains stop providing their customers, and explicitly make sure they stock those exact items. As a result, they are not shy about promoting this fact to their customers.
Foodland operates a series of promotions and competitions that generate increased revenue from its loyal customer base. Alongside their gift card program which provides a wide range of food discounts, it makes Foodland more than competitive in the grocery retail market in South Australia.
They also have a deep connection to the local community, having developed and implemented a wide variety of sustainability programs that complement South Australian family-owned businesses.