|Title||Start date||End date|
|First Choice Liquor Catalogue||06/09/2021||30/09/2021|
|First Choice Liquor Catalogue||20/09/2021||29/09/2021|
|First Choice Liquor Catalogue||25/08/2021||05/09/2021|
|First Choice Liquor Catalogue||10/08/2021||31/08/2021|
|First Choice Liquor Catalogue||29/07/2021||15/08/2021|
First Choice Liquor is a collection of liquor super-stores throughout Australia, and wholly owned by The Coles Group. They principally compete with the Woolworths owned liquor retail chain - Dan Murphy's.
Back in 2016, Coles originated their retail liquor label - Liquor Market. Since then, they have steadily converted several First Choice liquor stores into their First Choice Liquor Market model.
The First Choice Liquor Market design offers an extensive range of alcohol products while preserving their low cost price operating model. In only its fourth-quarter sales figures, Coles was able to demonstrate that they had reached more than a solid sales increase, indicating a strong performance by all of the liquor stores they had converted into their First Choice Liquor Market model.
The original First Choice Liquor store was inaugurated back in May 2005 at the Toorong Village Shopping Centre Complex in Melbourne. Eventual chain expansion occurred when The Coles Group purchased the Hedley Hotel chain and Mr Corks Liquor Group - both Queensland based liquor retail outlets.
In late 2018, Coles elected to co-join the choicest number of the Liquor Market offerings with the First Choice to create their First Choice Liquor Market label - which now offers a wide range of hand-picked wines, spirits and beers that are selected from the most renowned alcohol producers both in Australia and world. They also stock exclusive products that are not available from any other Australian liquor retailer.
Nowadays, The First Choice Liquor chain now comprises upwards of 100 retail stores nationally.