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Roger Drake bought his first supermarket back in 1974, which was a humbled small store originally named Jack & Jill's - they originally employed only four staff.
Drakes Supermarkets has since grown to become the biggest independent grocery-market retailer in Australia, specializing in supermarket retailing. Running in over 50 stores over Queensland and South Australia, the company has an annual turnover above AUD 1 billion and employs over 5,600 staff across Australia.
The company's strength is based on an operating policy that focuses on a family business's principles, which supports both local manufacturers and suppliers. Drakes Supermarkets has always maintained its focus on the business's most important aspect - which is the customer. This policy has become the company's key competitive edge, along with its family preferences and unique Australian heritage.
Drakes core company values are focused on:
The Drake Supermarket brand has a deep association with helping and supporting charities, and first introduced their charity program 'Community Dollars' in 2000. With this charity initiative, every one cent spent in a Drakes store in South Australia, and every two cents spent in a Drakes store in Queensland, will provide one dollar to the customer nominated charity they choose upon shopping checkout.
Another charity initiative they are involved in is with local suppliers and the Phoenix Society at the annual Royal Adelaide Show. During the show, Drakes supplies its 'Drakes Charity Showbags' within all of their stores, and all profits raised are evenly divided among the four key charities that they support.
Both charity initiatives have been largely successful to date.