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The Target corporation account began in 1925 when business partners, Alex McKenzie and George Lindsay decided to open a fabric and textile store in Geelong, Victoria. The store initially stocked simple dress fabrics, furnishings, and basic Manchester. George Lindsay's business mantra was based on the discount principle - 'if you decide to acquire half the profit, you will experience twice the amount of turnover'.
After being acquired by local businessmen in Geelong, the original business further grew utilising George Lindsay's original retail discount philosophy, from a single store to multiple multi-goods stores state-wide.
Target is immensely proud to be associated with over four hundred local communities across all of Australia, with their retail stores conveniently positioned in regional and metropolitan areas.
Nowadays, Target provides its consumers with an assorted range of products and stock - including women's fashion, clothing for men and children, all types of underwear, general footwear, women's cosmetics, and accessories. The most modern homeware designs, including bed linen, Manchester, electrical appliances, and a comprehensive range of games, toys, and entertainment.
Target is considered Australia's biggest department store retail chain, according to store numbers - operating upwards of 280 stores nationwide. The Target division employs over 14,000 staff members, across Australia, and they have a product acquisition presence in South East Asia, and the company's national support and head office is situated in Williams Landing, Melbourne.
Despite having a similar business logo and name, Target Australia bears no relation to the United States discount retailer - Target Corporation.